The ships of Hapag-Lloyd Cruises are small, individual, and outstanding in their class: the luxury ships EUROPA and EUROPA 2 are complemented by the state-of-the-art new expedition class consisting of HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit. All five ships in the fleet are the only ones to be awarded the highest rating of five stars by Insight Guides Cruising & Cruise Ships 2025.

Since 2020, the Hapag-Lloyd Cruises brand has been part of TUI Cruises GmbH, one of the leading cruise providers in German-speaking countries.

The joint venture between TUI AG and the U.S. cruise company Royal Caribbean Cruises Ltd, also operates the Mein Schiff fleet, currently consisting of eight cruise ships. TUI Cruises employs around 750 staff in Hamburg and Berlin.