Respect is a fundamental core value that shapes the culture and operations of an organisation. When respect is emphasised, it influences interactions between employees, customers, and other stakeholders, contributing to a healthier, more productive workplace. Being fair, considerate, open-minded, approachable and honest, and treating others the way you would like to be treated in return, plays a vital role in employee engagement, motivation and productivity.

Loyalty is a mutual commitment and dedication between employees and the organisation. Loyalty is shown through the strong allegiance to the Company by the employees, as well as the Company reciprocating by valuing and supporting its people.

Competence is the ability to do something successfully. It refers to the emphasis on skills, knowledge, and the ability to perform tasks effectively and efficiently. Competence ensures that employees have the expertise to meet the demands of their roles, drive innovation, and deliver quality results.

Accountability refers to the commitment of individuals and teams to take responsibility for their actions, decisions, and performance. It promotes a culture where employees at all levels hold themselves and others accountable for delivering results and upholding the Company standards. This evokes in trust, productivity, and a sense of ownership within the organisation.

Passion guides employees to a happier and healthier working environment. Passion is loving what you do and committing to it on a daily basis. Passion drives motivation, creativity and dedication amongst employees.

Sustainability refers to the commitment to operate in a way that conserves resources, minimises environmental impact, and ensures long-term economic and social viability. It encompasses environmental responsibility, ethical business practices, and a focus on the well-being of the current and future generations.

Diversity and inclusion refers to the intentional embrace of different backgrounds, perspectives, and identities, including but not limited to race, ethnicity, gender, age, sexual orientation, disability, and cultural background. It means fostering an inclusive environment where individuals from diverse groups feel valued, respected, and empowered to contribute their unique perspectives and talents.